VIP Marketing

How many?

It takes, on average, seven communications for most people to make a final decision to purchase anyone’s product or service.

We could have a long discussion about why….but all that matters for you as a business owner, is that if you’re not communicating to prospects at least seven times, you’re losing out on a majority of your sales.

For example, when someone enquires about your product or service, if you only send one or two follow ups, I’m fairly certain that I could double the size of your business in about two months, by introducing an effective follow up sequence

There’s actually a particular type of customer who will want communicating to 30 times - yes 30 times before they buy.

You’ll know this for yourself. There’ll be times when you think about making a decision on something you’re interested in, you never quite get around to it – and then it’s that one thing you see in an email, or brochure or that you hear on the phone that makes decide to do it.

At my last Summit, I asked for a show of hands for people who’d been on my email list for three years or more and never bough anything from me until they came to the event.. 42 people raised their hands. In their case it wasn’t the 7th or 30th communication that got them to give me a try. It was well over 100. (By the way, they were all very happy at the decision they finally made – but also very annoyed at the fortunes they’d lost by not getting the knowledge years earlier.)

So the multi step sequence (and most importantly, how to implement it) is just one of the 100 strategies I’ll be sharing with you at the Entrepreneur Summit. One of the delights of the event is that by the end, the idea of doubling your profits will be a breeze for you. You’ll actually have what feels like too many choices of how to do it.